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Copy-writing Notes!

• Tips 👇 </aside>

RULES

First sentence is MOST important (No “once upon a time”)

1. Your first sentence should be short so people can read it without clicking on “READ MORE”
2. Should include NEW Value / story
3. Ends in a CTA or can be a one sentence CTA (depending on educational contents of video)
4. A good caption can replace a video: More value = more followers/engagement

OF THUMB

Long captions: short value in video and want to elaborate

Short captions: When video is valuable enough

Ask to follow: caption is one sentence CTA

Ask to read caption: Then we go with a valuable caption and at the end end of the caption we ask them to follows us/or promotional CTA or save/share this post

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• TOP 15 HEADLINE </aside>

SEO Structure:

caption goes here

IGNORE

(hashtags/keyword go here)

caption goes here

[keyword go here]

Hashtags go here

Examples:

Question:

One of the most common questions I get asked is…

And the answer is ___