Basics

• Hook (dream results/pain points)
• Good quality video
• Text alignment
• Timing of your text
• Great caption
• Right CTA

Tips/Messaging

<aside> 🪝

Editing hook rules: (50% of Success)

Big/thick text in the center of the screen, not covering the face

All words of hook are typed out even if not spoken (first 3 seconds)

• 3-4 Lines max
• Keep it for 1-2 seconds if pointing to it.
• 2-3 if talking </aside>

1. Text includes niche dream result/pain point
2. Either Bold Statement, Questions, or Intrigue

• Examples

Export Guidelines (PR)

| Format | MP4 | HEVC | | --- | --- | | Codec | H264 | | Resolution | 4K | 2160 x 3840 | | Frame Rate | 60/30 FPS or 30/24 fps | | Bit Rate | 15K | | Color Space | sRGB | | Code Rate | CBR/60 mbs | | CRF Value | 16-18 | | Render at Maximum Depth/Use Maximum Render Quality | On | | Bitrate Encoding | VBR2 Pass | VBR 1, pass - 20.32 |