How to Write a Business Plan

1. Executive Summary
   • Outline what your business does and why it will be successful.
   • Include the mission statement, goals, and management structure.
2. Company Description
   • Describe the problem your business solves.
   • Explain why your Ideal Customer Profile (ICP) needs your product/service.
   • Highlight your competitive advantages.
3. Market Analysis
   • Provide an in-depth study of the industry, competitors, and target audience.
4. Organization and Management
   • Describe the business structure and who’s in charge.
   • Highlight industry success stories and key team members’ expertise.
5. Service/Product Line
   • Detail the products or services offered.
6. Marketing and Sales
   • Explain how sales will be made and your marketing strategy.
   • Include market research insights.
7. Funding Request
   • Specify how much funding is needed and how it will be used over the next five years.
   • Clarify if you seek loans or equity.
8. Financial Projections
   • Provide income projections over a five-year timeline.
9. Appendix
   • Include supporting documents like credit histories, resumes, legal documents, patents, and images.

Online Presence Essentials

1. Website
   • Should facilitate easy booking and payments.
   • Include pricing, contact information, reviews, and intuitive navigation.
2. Virtual Payment Platform
   • Ensure a secure and reliable payment process.
3. Business Contact Information
   • Set up professional business email and phone lines.
   • Google and Yelp prefer professional contact methods.
4. Social Media
   • Utilize geo-targeting, Facebook groups, Twitter radius, and platforms like Nextdoor.
   • Be authentic and connect directly with your ICP.

Website Components

• Content: Prioritize quality.
• Business Location: Include Google Maps and business hours.