(Ads + Reels + Nurture) \ Don’t need GSO if you have brand authority | Selling 1-1 support not a program

FUNNEL

Top

Ad Framework:

1. “Qualifying hook”
2. “Here’s how ____”
3. “Follow for more”

Middle

Structure: 1/reel day - 3/4 stories - 1/YT video week

Optimized bio

My story (related to ICP)

Lead Magnets:

Free training

Mini-course

Messaging and authenticity (for warm ads)

Bottom

Conversion (follows/likes/comments/inbound DM)

DM Script:

1. New follower → DM: how are you / life
2. Reflect on what is said back (How is this/that going? PROD INTO IT)
3. Repeat back
4. Establish gap → where do you want to be (their goal)
5. Convert:
   1. What do you need help with to get there?
   2. Do you need help
6. Suggest call
7. Book → keep chat open until booked

<aside> 📺

Pre-Call Structure

Video: (Landing page)

“Hey - great to meet you, make sure to show up/reschedule, watch these videos, heres the link to testimonials”

follow up with: Personalized voice notes → looking forward (with name), confirmation DM

</aside>

The Math

2/high quality clients week (goal ~30)

KPI’s:

• Ads ($2-5 leads)
• Followers (10-15% DM)
• Calls (2.5-5%)
• Show-ups (70%)
• Closes (33%)
• Cash collected 40%

CHECKLIST

• [ ] 2-3 High Quality Reel Ads
• [ ] Lead magnet (5-10 video mini course or workshop)
  • Use after close for satisfaction
• [ ] My story (yt + reel)
• [ ] Profile Polish (story highlights and grid posts)
• [ ] Offer, goals, and structure