Build the Right Website for Your Business

1. Website Types
   • Template-Based Websites: Cost-effective and quick to set up.
   • Content Management Systems (CMS): Platforms like WordPress or Wix offer flexibility and easy content updates.
2. Does Your Website Need a Designer?
   • Designers can be expensive, but they can elevate your brand.
   • Be clear about your brand goals and always work with contracts.
   • Trust the design process and be open to feedback.
3. How to Make Your Website Look Professional
   • Branding: Consistently apply your brand’s colors, fonts, and style.
   • Storytelling: Clearly communicate your brand story and purpose.
   • Ease of Navigation: Make important information easy to find.
   • Simplicity: Use a maximum of five colors and three typefaces.
   • Mobile-First Design: Ensure your website looks great on mobile devices.
4. Measuring Website Impact
   • Track Key Performance Indicators (KPIs) to measure success.
   • Set up Google Analytics using an Analysis Property ID.
   • Important KPIs:
     • Traffic sources
     • Sessions
     • Bounce rate
     • Average session duration
     • Conversions

What Does a Website Need to Succeed?

1. Essential Information
   • About Us
   • Contact Us
   • FAQ
   • Terms of Service & Privacy Policy
   • Shipping & Return Policy
2. Keywords and Good Content
   • Use relevant keywords to improve SEO.
   • Ensure content is valuable and engaging.
3. Strong Value Proposition
   • Clearly highlight why customers should choose your business.

How to Create Website Content That Wins

• Show the human side of your brand; let your personality shine.
• Keep content short, meaningful, and focused on what makes you different.
• Ensure it looks professional and is easy to read.

Important Information Pages

• About Page: Share your story and mission.
• Contact Page: Provide easy ways to get in touch.
• FAQs: Help customers quickly find answers; boosts SEO.
• Terms of Service & Privacy Policy: Protects both your business and users.