Connecting Social Media to Business Success

1. Track Your Activities:
   • Identify what strategies work and keep them.
   • Adjust or remove tactics that don’t perform.
2. Measure Success with KPIs (Key Performance Indicators):
   • Use KPIs to track performance and guide decisions.
   • Calculate ROI to determine the dollars earned from social media advertising.
3. Key Social Media Metrics:
   • Click-Through Rate (CTR): (Clicks ÷ Impressions) x 100 = % CTR.
   • Engagement Rate: (All engagements ÷ Impressions) x 100 = % Engagement Rate.

Platform-Specific Marketing Strategies

1. Facebook Marketing
   • Run Paid Ads: Use targeted advertising to reach specific demographics.
   • Posts: Maintain a content mix of 80% entertainment and 20% promotional.
   • Interaction: Engage with your audience through comments, likes, and messages.
   • Include CTAs: Encourage users to take specific actions, like visiting your website or making a purchase.
2. Instagram Marketing
   • Effective for both B2B and B2C marketing.
   • Reels: Use short-form videos for outreach and engagement.
   • Candid Content: Opt for authentic, unpolished content to build relatability.
   • Sponsored Ads: Boost posts to reach a larger audience.
   • Audience Engagement: Respond to comments and messages promptly.
   • Hashtags: Use relevant hashtags to increase discoverability.
3. YouTube Marketing
   • Shorts: Use short videos to capture quick attention.
   • Keyword Optimization: Use keyword-rich titles, descriptions, and captions.
   • Familiarize Your Audience: Educate viewers about your products/services through engaging video content.
4. Twitter (X) Marketing
   • Provide Value: Focus 80% on valuable content and 20% on promotion.
   • Frequent Posting: Post several times a day to stay visible and relevant.
5. TikTok Marketing
   • Best suited for B2C brands.
   • Collaborate with Creators: Partner with influencers to expand your reach.
   • Branded Hashtag Challenges: Encourage user-generated content through paid challenges.
   • Shopify Integration: Allow users to purchase directly in-app by connecting TikTok to Shopify.
6. LinkedIn Marketing
   • Ideal for B2B connections.
   • Network Building: Connect strategically with professionals in your niche.
   • Credibility: Share insights and expertise to establish authority.
   • Lead Generation: 80% of B2B leads are generated on LinkedIn.