The Seven Steps to B2B Sales

1. Prospect: Identify potential customers.
2. Connect & Qualify: Establish contact and determine if they are a good fit.
3. Research Their Company: Understand the prospect’s business needs and challenges.
4. Present Pitch: Deliver a personalized presentation tailored to their needs.
5. Manage Concerns: Address any objections or hesitations.
6. Close the Deal: Finalize the sale agreement.
7. Nurture and Maintain: Build long-term relationships to encourage repeat business.

How to Create Your Own Sales Process

1. Define a Win: Clearly understand what success looks like for your sales process.
2. Unpack the 7-Step Sales Process: Customize it to fit your business model.
3. Get Other Teams on Board: Align sales with marketing, customer service, and other departments.
4. Map the Customer Journey: Visualize the steps your customers take from prospect to purchase.
5. Test, Assess, and Correct: Continuously refine your sales approach based on performance data.

Taking a Consultative Sales Approach

• Prioritize relationships over immediate sales.
• Focus on long-term growth and mutual success.
• Tailor offerings to meet the specific needs of each customer.