What’s the Marketing Funnel?

• A visual representation of the buyer’s journey through different stages.

Stages of the Marketing Funnel:

1. Awareness and Discovery
   • Customers realize they have a problem and look for solutions.
2. Consideration and Evaluation
   • Customers compare options, researching detailed information about products/services.
3. Conversion
   • Customers are ready to buy; ensure the process is smooth and simple.

Build Your Marketing Funnel

1. Awareness
   • Identify the needs or wants your product fulfills.
   • Determine how customers learn about your product and what captures their interest.
2. Consideration
   • Understand the additional questions customers have.
   • Identify competing products customers are considering.
   • Find out where customers go to learn more about your product and alternatives.
3. Conversion
   • Assess how research and pricing impact decision-making.
   • Ensure the buying process is as seamless as possible.

Guiding Customers Through the Marketing Funnel

• Keep a consistent brand promise throughout each stage.

Brand Messaging at Different Funnel Stages:

• Awareness Stage: Focus on helping customers understand their problem without overwhelming them with details. Include key messages.
• Consideration Stage: Use FAQs, how-to guides, white papers, webinars, and welcome emails to explain your product.
• Conversion Stage: Use insights from successful offers to close the deal.

Content Distribution: