Posting times: 4:00 PM Most optimal (2 hours until peak time)

(general peak is 9 am, 6 pm, 9 pm)

Hook Theory:

TITLE: The hook should be displayed in full on the reel in the first 3 seconds of your reel.

VALUE: The hook should contain your target audience's dream result or a pain point.

RELATIVE: Make sure to research the most viral hooks by choosing videos that have 5-10k likes in your niche

Scripting:

Talking heads:

Long (60-90 sec)

1. Problem/mistake/pain point
2. Explanation
3. Solution
4. Elaborating on your solution: strategy, examples, case studies
5. Call to action

Short (up to 30 sec)

1. Bold statement
2. Explanation
3. Call to action

OTHER

Long (60-90 sec)

1. Question
2. Answer
3. Explanation
4. Case studies
5. Conclusion
6. CTA

Short (30-50 sec)

1. Promise
2. Case Studies
3. Hype
4. Solution
5. CTA

Dialogue

Long (60-90 secs)

1. Bold statement
2. Problem explanation
3. Solution
4. Elaborating on your solution: strategy, examples, case studies
5. Conclusion
6. CTA

Medium (50-60 secs)

• Questions to attract the target audience

• Answers to show a common mistake your clients make

• Solution

• Explanation

• Conclusion

• CTA

Short (up to 30 sec)

1. Question
2. Answer
3. Explanation
4. CTA

Short 2 (up to 30 secs)

1. Negative hook
2. Solution
3. CTA

• Lead Generation Ideas