Bread and Butter format:

REMEMBER:

• 15-45 SECONDS
• WATCH TIME, RETENTION, & ENGAGEMENT are KING

Robot friend:

AI Guy

Hook: Capture Attention, Introduce Question or Premise, Generate Curiosity

(MOST IMPORTANT FACTOR) - need to make them crave resolution w/ MASS APPEAL

Hooks I Think R Cool

A Strong Hook Has:

1. Emotion (humor, surprise, curiosity, pain point, etc.)
2. Indicated value (problem/solution, story, communicate what’s in it for them)
3. A genuine feeling → need to show enthusiasm and belief to provoke an emotional response.
4. Mass Appeal → how does it apply to the average scroller, and would they watch till the end?
5. Social proof (when applicable)
6. A promise
7. Scarcity