Reels

Repurposing Content

Stories

Hybrid Funnel

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5 STAR Reels Checklist (sexy topic + catchy hook + popular type of video)

  1. The topic of the reel is popular based on your niche research, not your assumptions. (relevant to 90% of non-followers and 10% followers)

  2. The reel starts with a catchy hook that displays a dream result and/or pain point as static text on the screen for 3 seconds at the beginning of the video.

  3. CTA at the end of the video

  4. Brand cohesive and clean editing of the video (high-quality video, dynamic editing, trending format)

    1. Artistically recreate what works

  5. Text is with the golden zone.

  6. Value in caption (More value = more followers/engagement.) 👇

    Captions are watch time

    #KW

  7. The reel serves a clear purpose:

  8. Remember: different outcome (leads, views, engagement) means different reels </aside>

3-6 month Time Horizon

Metrics:

AV = average views

VV = viral views

VR = vitality rate (around 10%)

Week 1 AV: 100-300 VV: 300+
Week 4 AV: 300-500 VV: 700-1000
Week 8 AV: 300-1000 VV: 1000+
Week 12 AV: 500-2000 VV: 3000+
Week 24 AV: 1000-5000 VV: 5000+
Week 48 AV: 3000-30000 VV: 10000+

If loosing Followers:

  1. Did you change niche?
  2. Is content strategy changed?
  3. How much variety is in your content?
  4. Do you have life style context?

KPIS:

Brand new account (>1,000 followers):

90%-100% growth reels + engagement funnel

Small community (1,000-10,000 followers): 70-80% growth reels + 20%-30% promotional reels + engagement funnel

Large communities: (10,000+ followers): 50% growth reels + 30% promotional reels + 20% community building reels + engagement funnel

BUILDING TARGET AVATAR:

Dream Results:

Ask yourself,”What is my TA actually dreaming about? (don’t get confused with tools, knowledge or skills that are needed to achieve dream results.)”

Need to talk about dream results/pain points of audience to get followers

https://docs.google.com/spreadsheets/d/1sgGT2v2oAzPmld-Gy_zhDZ6KM5Yrkes4fuZgG2MnpFY/edit?usp=sharing

Pain Points:

These are the things that cause inconvenience, stress, or dissatisfaction. (it’s the pain thats experienced)

  1. Identify and empathize
  2. The content address these (tips/solutions/advice)
  3. Adding value in the form of (tips/solutions/advice) builds trust and credibly

Niching Down: (20% niche content 80% broad)

  1. Who can you serve best with current skill set? What problems can you solve?
  2. Who has money? (charge average price if beginning)
  3. Who are you passionate about helping?
  4. Include a “shiny object” (find what other people are known for)
    1. (2-4 words long, explain what you do, little mystery, with a container word at the end) (system, funnel, blueprint, framework)
    2. Who wouldn’t want “buzz word” and bonus thing (pieces of dream outcome research.)